Evolution and mechation are compared using three charts from biology and anthropology: natural selection, human biology, and modern cultures (including both concrete and abstract anthropological concepts). Two observable characteristics of evolution are intention and fragmentation. The forms are inorganic rather than organic, but are just as prolific. Like evolution, mechation includes processes which undergo continual change and develop new forms. Using either a space view or a street view, mechation is now the most visible and effective change agent on the planet. Mechation (2018) ABSTRACT Ī new theory is proposed stating that the powerful forces of evolution on the earth have been supplanted by stronger economic forces. It then becomes apparent how biology and evolution drive humans and their machines toward the perfection of the planet. that exerts a momentum that in some vague way drives toward the perfection of the species and the planet,"), it is necessary to seek a viewpoint from the more primitive perspective of life science. To get at the foundations of mechation ("the product of technological forces that operate beyond human agency.
More predictive behavioral surplus-> GUARANTEED OUTCOMES Less predictive behavioral surplus at firstĪnalysis of 100,000 elements of your behavioral surplusĪ spectrum of your wants, desires, and contactsĪnalysis of your personality, voting pattern, etc. The mechanics of surveillance capitalism can be summarized in a simple chart: The impact of these developments permeate every aspect of daily life (from smoke covering a million square miles of Brazil to a smartphone notification to buy a desired item now because the super sale ends at 6pm). (4) surveillance capitalism became visible (in 2004) when it was discovered that private human experience (a person's clicks) could be bought and sold for a futures market (when a business's prediction of human behavior paid off through a targeted sale). (3) bartering and exchange became money and a market. (2) nature was "labeled" (as land, trees, lakes, etc.) and then bought, and (1) labor was "named" (it was no longer just some people working in a field) and then bought, (2) Shoshana Zuboff, The Age of Surveillance Capitalism, 2018, p.255. Let "mechation" refer to a force which parallels the force of evolution and is (as Shoshana Zuboff so eloquently puts it) "the product of technological forces that operate beyond human agency and the choices of communities, an implacable movement that originates outside history and exerts a momentum that in some vague way drives toward the perfection of the species and the planet."(2) These two ideas can be merged into one comprehensive description which becomes a useful label attempting to make sense of the modern transformation of the Earth: Paralleling this development in thought, "mechation" describes similar developments from the point of view of the sciences of biology and evolution. Using the click reactions to generate the next related idea assures success.(1) Surveillance economics has been accompanied by surveillance politics: "it's not the polls, it's the ratings." If millions of clicks (generated by older voters with high voter-turnout rates) are returned for an idea, one doesn't need to go through the cumbersome process of validating the idea using traditional polling processes. Its analysis penetrates current economic, psychological, and political thinking and is startling people in charge of powerful systems dominating everyday life. In the realm of social science, "surveillance capitalism" has been recently discovered and carefully described at the start of this century. Science is a collection of breakthroughs and incremental steps. Progressive ideas making sense of change usually take place in slow steps. 6.6 The roots of the idea for "mechation" can be found in the Kindle book "Whirlpool: A Memoir," by RF Bell (2019).6 Mechation: How Evolution Changed (2010).5.1.3 Factual Entertainment and Public Relations Ideals.5.1 The Brain-Machine Synapse Illustration.4.4 Mechation: Evolution, Media, and a Changing Planet (2019).3.6.5 The Scattering of Thoughts and Feelings.3.6.1 A Shift in Control of Attention through Advertising.3.5 Attending to Media Shifts Intention.3.3 Understanding the Structure of Mechation.
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